Kanchan Srivastava

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...

Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film

From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...

As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...

Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the...

Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...

Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study conducted by Stanford researchers

In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans

The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers

While BBDO and TBWA witnessed two high profile exits in India, OMD Worldwide refreshed its brand identity. Layoffs begin globally as network seeks to cut...

Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group

Shantanu Sirohi was till now Co-Founder and Chief Operating Officer of Interactive Avenues

The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...

The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation

With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...

The full-scale relaunch is expected within a month, according to highly placed sources

Vibhu Agarwal, Founder & CEO of OTT platforms Ullu, Hari Om and Atrangii, shares his thoughts on growth, talks with top streaming platforms, and success...

Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise...

As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and...

A surge in late-stage funding is set to fuel ad spends, but the sharp dip in early-stage capital is a clear red flag, reveals the...

Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again

The account size is believed to be Rs 100 crore, said sources

The account size is believed to be Rs 400 crore, industry sources told e4m

Paytm has launched its media pitch, signalling scaled-back ad spends, industry sources say

Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed serious under international laws, leaders say

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...

OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry...

The new pitch is believed to be worth over Rs 750 crore, say sources

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones...

While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told...

The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

From new URLs to creating tech-stack on the website, publishers explore ways to amplify branded content/advertorials following Google’s ban on indexing paid content in SEO...

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue

Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV

Premium content of several major OTT players gets leaked on various platforms, say industry leaders despite putting in place encryption programmes and digital rights management...

The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be...

With 98 per cent of users consuming native language content, experts predict exponen

Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m

In an exclusive interview with e4m, Vinod Kumar Gupta, Managing Director of Dollar Industries, shares his optimism for 2025, roping in Akshay Kumar and Mahesh...

In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, according to TAM data shared exclusively with...

After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years,...

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

The OTT app's IPO is set to launch in March 2025, as founder Vibhu Agarwal outlines bold plans and the platform's growth trajectory

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

Manish Kalra, Chief Business Officer of ZEE5, spoke to e4m on the OTT landscape, the streaming platform’s plans for continued growth, the FAST channels space...

After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...

Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system

Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption

Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...

The civic body has received 38 representations over the draft policy so far

Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview...

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms...

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms

Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller...

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey

With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm

Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...

With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...

ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say

Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...

Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high...

Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts

Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...

Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree

In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning &...