Sonal Kabi elevated to director and head of marketing at Prime video Amazon MGM studios

Sonal Kabi has been promoted to the position of Director and Head of Marketing for Prime Video Amazon MGM Studios across the Asia-Pacific and New Zealand (APAC & NZ) region. In this enhanced leadership role, Kabi will be responsible for shaping and executing marketing strategies that expand viewership, strengthen brand visibility and deepen engagement across a diverse set of markets.

With a strong foundation in entertainment marketing, Kabi brings years of cross-functional experience in campaign planning, audience insight and go-to-market execution. Her new mandate involves overseeing regional marketing initiatives, driving creative storytelling and collaborating closely with content, sales and product teams to amplify Prime Video’s offerings in the competitive streaming landscape.

Kabi’s elevation reflects Prime Video’s commitment to localised, culturally relevant marketing that resonates with audiences across different countries and languages. Her leadership will also focus on innovative growth opportunities, performance measurement and strategic partnerships that enhance the platform’s connection with subscribers.

As streaming consumption continues to evolve rapidly, Kabi’s expertise is expected to play a key role in positioning Prime Video as a top choice for entertainment in the APAC & NZ territories. Her appointment underscores the importance of strategic marketing leadership in driving brand preference and long-term audience loyalty in the digital content era.