GIVA launches campaign and collection ‘Glow in Motion’ fronted by Barkha Singh
The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms
Marketing Moments
Fine jewellery brand GIVA unveiled its latest campaign and collection, ‘Glow in Motion’, fronted by actor Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery that is designed to move with you and move with light, creating a glow that evolves through every moment of the day.
At the heart of the launch is a visually striking television commercial that unfolds through a playful, high-energy heist narrative. Set against energetic music and fast-paced storytelling, the film portrays a moment so irresistible that Barkha’s character is compelled to bend the rules, all for a glimpse, a touch, and ultimately the glow of the jewellery. The TVC brings to life the idea that some sparkle is simply impossible to ignore.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said- “As we kickstart the new year with Glow in Motion, we’re excited to bring a collection that reflects how women today truly live — expressive, dynamic and constantly evolving. We wanted to create jewellery that doesn’t just sit on you, but responds to light, moves with you, and becomes part of your everyday rhythm. Barkha embodies this spirit beautifully, making the collection both aspirational and deeply relatable.”
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The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms. GIVA is strengthening its on-ground visibility through premium hoardings and immersive retail activations, while its stores will feature the Glow in Motion section with clear branding, focused product displays and prominent placement across key visual merchandising zones. These high-visibility VM installations are designed to spotlight the collection, elevate the in-store experience and drive walk-ins.
With a growing presence of 300+ stores across India, GIVA continues to strengthen its footprint nationwide while reinforcing its position as a culturally relevant, design-forward jewellery brand that blends fashion, movement and self-expression.
With ‘Glow in Motion’, GIVA redefines everyday luxury, proving that when jewellery moves with you, your glow moves with you too.
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