17 regional channels secure free MPEG-4 slots on DD Free Dish under pilot scheme

In a bid to widen the variety of free-to-air television options for Indian viewers, 17 regional channels have been allotted free MPEG-4 slots on DD Free Dish under a new pilot initiative. This move is expected to strengthen the presence of local language content and give smaller broadcasters a platform to reach larger audiences without carriage fees.

The pilot scheme aims to enhance regional representation on India’s largest free direct-to-home (DTH) service, providing an opportunity for channels from different states to showcase local programming traditions, news and entertainment. The inclusion of these channels also reflects a broader effort to democratise content access and reduce entry barriers for regional media players.

By rolling out these free MPEG-4 slots, the programme seeks to support channels that might otherwise struggle with the high costs of distribution on mainstream DTH platforms. It allows them to tap into a nationwide viewership base, helping them build stronger brand recognition and advertising potential.

For audiences, the expansion means greater choice, with an increased slate of regional news, cultural shows and entertainment — particularly in languages and genres that are often under-represented. For regional content creators, the platform offers wider visibility and the ability to engage with diverse viewer segments across India.

The pilot initiative is also aligned with national priorities to preserve linguistic diversity and promote local storytelling, strengthening the cultural fabric of the television landscape. Stakeholders in the broadcasting industry expect the programme to pave the way for broader collaboration between public service media and regional broadcasters.