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Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets,....
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises....
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series....
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival....
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Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’....
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The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry....
