Chehneet Kaur

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more

Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections

From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...

Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable

Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...

The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...

Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more

Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on being part of Cannes Lions...

Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more

Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and...

AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming...

In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the...

At the e4m Business Leaders' Retreat in Goa, Uday Jadhav, CEO of Sakal Media Group, reflected on the 93-year journey of one of Maharashtra’s most...

Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of...

Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26

The financial performance in FY2025 reflects the ongoing challenges in the TV news business, exacerbated by macroeconomic pressures and shifting advertising trends

Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy

India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite...

Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC

Navneet Singh Dhingra, Director and Owner of Orango Solutions, a specialist in airport OOH, addresses affordability concerns, role of BFSI as advertisers and need for...

Industry players share radio jockeys have placed themselves as diversified creators in a crowded media space to keep radio brands culturally relevant

Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay...

In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

From AI jockeys to streaming radio content online, most radio stations have switched to a digital-first approach, also expanding the advertisers pool

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...

Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and...

In the cricket season, betting and fantasy platforms have been going big on ads, raising red ags in a high-stakes game of attention, legality, and...

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...

In February 2025 alone, the sector saw only 1% year-on-year growth in hiring. The Content, Editorial and Journalism segment witnessed a 5% decline

While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones

While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...

While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into Delhi NCR, evolving consumer behaviour...

The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will show affinity towards high-impact TV...

Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused...

Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable practices are non-negotiable

Post Covid, airport advertising has seen several new categories such as medical service providers, educational institutions, and leading regional brands, say industry experts

Industry players say that while overall OOH has seen signicant political spending, there has not been a major increase in ad rates

A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers

The industry gears up for the year buoyed by the highs and lows of 2024. Top players see audience-centric tactics and digital transformation on the...

As the year comes to a close, we look back at the leadership movements that made headlines

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition

While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...

As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players

The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven...

D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap...

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...

BCCL also turned protable on a consolidated basis, posting a net prot of Rs 1,042 crore for FY 2023-24, a signicant recovery from the loss...

TIL's ad revenue stood at around Rs 691 crore, a decline of about 3% compared to 2022-23

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads

FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience

A cavalcade of auto brands from Mitsubishi to Range Rover took over Rohit Shetty's latest Singham instalment with well-placed product appearances

Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK, marketing plans, consumer trends and...

Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities

Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season

Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles

Owen Roncon, Chief of Business - Live Events, BookMyShow, shares that live entertainment & performance acts are now a mainstay in India's socio-cultural fabric, and...

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...

As per stakeholders, the government's plan to expand into tier cities and towns lacks commercial feasibility; steep licence fee and lack of audience are other...

As per people in the know, almost 250 people in the media sector have lost their jobs in the past 3 months; no severance paid...

The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this...

In addition to his ongoing leadership in media strategy and execution, Rajiv Dubey will concentrate on creating genuinely engaging brand experiences for customers

Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more

Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr

Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle...

Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s...

Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1

As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...

The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans...

Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want,...

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...

OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction

This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...

Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations...

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media...

Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s marketing strategies and more

Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome

Sharma described the meeting as ‘very cordial and fruitful’

In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...