Darsheel Safary, Divya Dutta share 'pyaar waali chai' in Wagh Bakri ad

The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka

by Team PITCH
October 21, 2022

Darsheel Safary, Divya Dutta share 'pyaar waali chai' in Wagh Bakri ad

Tea brand Wagh Bakri, in collaboration with Mumbai-based creative agency tiqui-taka, has launched four ads-- a three-ad campaign titled ‘PyaarWaliChai’ and another film. The 4th ad will go live before Diwali.

Parag Desai, Executive Director, Wagh Bakri Tea Group, states, “We always put humans and relationships first, and we hope we have been able to continue this message through these ads. We found tiqui-taka’s ideas very insightful, and the stories are simple yet charming. Also, we truly adored their approach of converting real life insights into emotional TVC and make them a must-watch. We have planned aggressive visibility on leading National, International & Regional TV Channels and across Digital platforms”

Jigar Fernandes, founder and creative head, tiqui-taka, says, “It was a pleasure knowing this beautiful brand inside out. We were moved by their research on customers and the trust and freedom they bestowed on us. We have tried to make our ads with as much love as Wagh Bakri makes their chai.” Jigar Fernandes has also directed these ads through his production house, Third Floor Films.

Yogesh Shinde, Sr VP Marketing, Wagh Bakri Tea Group shared, “Our insight was simple - that making chai is an act of love. The 3 shorties talk about 3 different relationships and how a slice-of-life moment around tea makes our message about relationships come alive. For the ‘Most trusted brand’ brief, our idea was that we all trust in someone to make the tea that makes our day, and Wagh Bakri is proud that all the tea-makers trust in the brand. For better campaign recall, this time we have casted well-known actors from Hindi film industry i.e. Divya Dutta, Darsheel Safary, Suchitra Krishnamoorthi, Anand Tiwari.”