Amazon records 18% growth in Q4 ad revenue

Amazon Inc reported its financial results for the fourth quarter and full year 2024, with steady growth across its business segments. The advertising revenue saw a 18% year-over-year (YoY) growth, touching USD 17.3 billion in the quarter ended December 31, 2024.

The subscription revenue touched USD 11.5 billion in the quarter, marking a YoY increase of 10%.

The company’s net sales for Q4 2024 stood at USD 187.8 billion, a 10% increase from the same period in 2023. Full-year sales were USD 638.0 billion, up 11% YoY. 

Amazon's North America segment recorded sales of USD 115.6 billion, a 10% increase from the previous year. International sales rose 8% to USD 43.4 billion. Amazon Web Services (AWS) reported a 19% rise in revenue, reaching USD 28.8 billion. 

Operating income for the quarter was USD 21.2 billion, up from USD 13.2 billion in Q4 2023. North America contributed USD 9.3 billion, while the international segment reported an operating income of USD 1.3 billion, compared to a USD 0.4 billion operating loss in the previous year. AWS reported an operating income of USD 10.6 billion. 

Net income for the quarter was USD 20.0 billion.

Full-Year 2024 Performance

For the full year, Amazon’s total revenue was USD 638.0 billion, an 11% increase from 2023. AWS revenue reached USD 107.6 billion, reflecting a 19% year-over-year increase. North America generated USD 387.5 billion in sales, while the international segment recorded USD 142.9 billion. 

Amazon’s financial performance reflected continued expansion across its e-commerce and cloud computing businesses.

Talking about the results, Andy Jassy, President and CEO, Amazon said, “The holiday shopping season was the most successful yet for Amazon and we appreciate the support of our customers, selling partners, and employees who helped make it so.”