Kolkata Knight Riders teams up with SIX5SIX
SIX5SIX will be KKR’s ‘Official Kitting Partner’
Marketing Moments
Kolkata Knight Riders (KKR), defending champions of the Indian Premier League, has entered a partnership with SIX5SIX, home grown teamwear and streetwear brand, signing as the ‘Official Kitting Partner’.
“We’re beyond excited to join forces with Kolkata Knight Riders, a franchise that has always stood for excellence and unity,” said Avni Aneja, Co-founder & Creative Director of SIX5SIX. “Our philosophy is about more than just designing apparel but weaving a narrative that resonates with every KKR supporter. We can’t wait to share what we've created and watch the KKR family embrace it.”
Binda Dey, Group CMO of Knight Riders Sports, added, “At KKR, our fans are at the heart of everything we do. This partnership with SIX5SIX aligns perfectly with our vision of blending top-tier craftsmanship with a design sensibility that speaks to our young, fashion-forward fan base. Together, we aim to create more than just merchandise but also craft memorable moments and a deeper emotional connection with our supporters.”
.jpg)
