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WPP, the global marketing and communications powerhouse, has launched a new AI-powered media entity, WPP Media, in a strategic rebranding and integration move that marks a pivotal shift in how advertising and media services are delivered in the AI era. The announcement, made today, signifies the end of the GroupM name and ushers in a new chapter with a more streamlined and technologically advanced structure.
Replacing GroupM as WPP’s media arm, WPP Media consolidates the company’s media, data, and production capabilities to offer end-to-end creative personalization at scale. With this transformation, WPP Media will manage over $60 billion in annual media investment, supporting more than 75% of the world’s top advertisers across 80+ global markets.
Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity, continuing to serve clients through dedicated teams. However, they will now operate under a shared ecosystem powered by WPP Open, the company’s AI-enabled marketing system. Backed by £300 million in annual investment and partnerships with leading AI firms, WPP Open offers an advanced platform for integrated media, data, creative, commerce, and production capabilities.
“Consumers already expect advertising to be relevant and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI,” said Brian Lesser, CEO of WPP Media. “WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product and equipping our people with future-facing skills, we’re helping clients stay ahead of rapidly changing consumer behavior and seize the vast growth opportunities AI brings.”
The new structure enables advertisers to unify their media strategies, spanning owned, earned, shared, and paid channels, and deliver highly personalized experiences at scale. Enhanced connected commerce, state-of-the-art analytics, and holistic campaign management are key pillars of WPP Media’s offering.
Mark Read, CEO of WPP, emphasized the strategic vision behind the change. “We believe WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data, and simpler, more integrated solutions.”
WPP is also investing heavily in learning and development programs to support its workforce through this transition, aiming to equip them with the skills needed to lead in a rapidly evolving marketing landscape.
To complement the launch, WPP has rolled out a new cross-channel B2B campaign, aimed at senior marketing leaders. The campaign spotlights the company’s AI capabilities and the integrated nature of its services, reinforcing its position as a future-ready marketing partner.
WPP Media positions itself as more than just a rebrand; it’s a reimagining of media for the digital age, AI-driven, deeply integrated, and relentlessly client-focused.
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