In an exclusive interaction with PITCH, Tanmay Prusty, CMO, said Crompton is in the midst of a subtle yet meaningful transformation, internally dubbed Crompton 2.0.
Labour unrest among delivery workers is reshaping how quick commerce brands approach marketing, customer trust and operational resilience
Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets