Honda Cars India initiates digital agency pitch for a ?50 crore mandate
The mandate covers strategic digital media planning and buying across platforms to drive both brand-building initiatives and retail activation efforts
On The Move
Honda Cars India has officially kicked off a review for its digital media agency, inviting pitches for its media planning and buying mandate, industry sources report. The account under review is estimated to be worth around ?50 crore.
The engagement will cover strategic digital media planning and buying across channels, supporting both brand-building initiatives and retail activation efforts for Honda’s key models, including the Amaze, City, and Elevate.
In its recent financial performance, Honda Cars India reported total sales of 1,26,151 units in FY 2024-25, balancing domestic sales with exports. In December 2025 alone, the company delivered 8,159 units across markets.
The current digital mandate is held by Interactive Avenues. Previously, Honda had awarded its media mandate to dentsu X’s dX Cubic following a 2019 pitch, taking over from GroupM’s Motivator.
e4m reached out to Honda for comments, but no response was available at the time of reporting.
