Day 2 of Goafest 2023 saw Zee Entertainment Enterprises Limited (ZEEL) bag the Broadcaster of The Year Award title. Leo Burnett India was named the Digital Specialist Agency of The Year and Mindshare was adjudged Mobile Specialist Agency of The Year. Mindshare also won the Technology Specialist Agency of The Year title.
Further, FCB Group India won the Direct Specialist Agency of The Year and Public Relations Specialist Agency of The Year titles. Design Specialist Agency of The Year honour was won by COG Culture.
In other honours, Leo Burnett India walked away with the only Grand Prix of the day for its ‘Airtel 175 Replayed’ campaign. The award was given in the Digital category under the subhead, Digital Craft - Creative Use of Video. Leo Burnett India also topped the gold winner tally, bagging seven yellow metals. It shared the top slot with FCB Group India, which also won seven gold metals.
Leo Burnett India bagged three gold for its the ‘Missing chapter’ campaign for P&G Whisper, two gold for ‘Airtel 175 Replayed’ campaign, one gold for ‘Oreo #BringBack2011’ campaign and one gold for Josh’s ‘Safe Swipe’ campaign. FCB Group India won four gold for its ‘Chatpat’ campaign for SOS Children’s Villages India, and one gold each for Gomantak Private Limited, Mudra Pratishthan’s ‘SHUBH DAHAN’ campaign, Unaids’ ‘Unbox me’ campaign, and Navneet Education Limited’s ‘Tr. for Teacher’ campaign.
Following the two agencies was Culver Max Entertainment Private Limited, which won four gold in the Broadcaster Abbys category. It won two gold for ‘Kaun Banega Crorepati Season 14 (Launch-Sanju), and one each for ‘India’s Laughter Champion’ and ‘Dil Diya Galla’.
Next big gold winner was Mindshare, which walked away with three yellow metals for its campaign ‘Thumbstopping Beauty Biases’ for Dove.
Other gold winners were:
- Enormous: One gold for ‘Robbery’ TVC for Asahi India Glass Limited
- White Rivers Media: One gold for Sony LIV’s ‘Shark Tank India Season 2’
- Wunderman Thompson: One gold for Exide’s ‘The Moving Canvas’
- IBS Fulcro: One gold for Kotak General Insurance’s ‘The Text And Drive Challenge’
- Madison World: One gold for Nicotex’s ‘Quit smoking with your friend Nico!’
- VMLY&R: one gold for Unipads’ Adeli
- Zee Entertainment Enterprises Limited: One gold for Dance Karnataka Dance - S6
- Viacom 18 Media Private Limited: One gold for ‘The Office Chill Kind of Guy’
