Heads Up For Tails celebrates its 14-year anniversary through a nostalgic campaign ‘#HUFTTurns14’

Since 2008, India’s leading omnichannel pet care brand has been partnering with Pet Parents through innovative products and services The petcare industry in India has recently come into recognition as an organised sector. The brand that spearheaded the category creation is Heads Up For Tails. Since its inception in 2008, HUFT has been the choice of millions of pet parents across needs like grooming, treats, food, lifestyle accessories and pet wellness. This February, the brand celebrated its 14 year anniversary. Probably one of the longest-tenured independent homegrown brands, Heads Up For Tails has captured it’s impactful journey through a slice-of-life campaign #HUFTTurns14. The brand is built on an intersection of science, art, and heart. The value system of Heads Up For Tails is centred around the philosophy that pets are a part of our family, and family members deserve the best. Over a decade of research, development and listening to consumers has enabled the brand to create category-first, India-first products like healthy non-toxic dehydrated treats, natural grooming solutions, eco-friendly toys, biodegradable cat litter and advanced orthopedic beds. Speaking about the campaign, Samriddh Dasgupta, Chief Marketing Officer, Heads Up For Tails said, “From one product to now serving millions of households and being India’s largest pet care brand, Heads Up For Tails has come a long way in the past 14 years. With #HUFTTurns14, our objective is to celebrate all our milestones and the impact the brand has created on the lives of pets and pet parents. With this aim in mind, we have dedicated our birthday month to share our innovations, growth, and celebrate the community we serve. This is our way of thanking those who have supported us in this journey. We also wish to recognize the people who work in the field of pet care and champion their efforts.” This month-long campaign is also filled with exciting offers of super discounts, combos, and a lot more, available across HUFT’s retail stores and website - www.headsupfortails.com. It's the brand’s way of saying thank you and giving back to its biggest supporters - the consumers. For #HUFTTurns14 campaign, to spread the word and be a part of this milestone celebration, the brand has also partnered with influencers and content creators who resonate with the brand’s philosophy and have been a part of their 14-year journey.