Naziya Alvi Rahman STORY
Naziya Alvi Rahman

naziya@gamil.com

Marketing Moments
Broadcasters can now access Respondent Level Data weekly by paying...

The data will be released every Thursday

By Naziya Alvi Rahman

Marketing Moments
WPP will double its size in India in next five...

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

By Naziya Alvi Rahman

Marketing Moments
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....

By Naziya Alvi Rahman

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
‘India will see AdEx growth of 2-3x the global average’

Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the....

By Naziya Alvi Rahman

Marketing Moments
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship....


Marketing Moments
Going forward, no one should charge for cricket: Anil Jayaraj

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers,....


Marketing Moments
Domino's calls for review of Rs 200 crore media account

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020


Marketing Moments
Every EssenceMediacom office is an individual country: Navin Khemka

The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency....


Marketing Moments
Reckitt shifts media account to Wavemaker India

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

By Naziya Alvi Rahman

Marketing Moments
Various factors likely to lift AdEx this year

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim....

By Naziya Alvi Rahman

Marketing Moments
We are looking at a turnover of Rs 1 lakh...

The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries,....

By Naziya Alvi Rahman

Marketing Moments
Wavemaker wins integrated account of Havmor Ice Cream

The account size is believed to be between Rs 100 cr and Rs 150 cr

By Naziya Alvi Rahman

Marketing Moments
Want to take IPL beyond the barriers of affordability, access...

In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....

By Naziya Alvi Rahman Sonam Saini