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The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the....
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship....
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers,....
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency....
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim....
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries,....
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The account size is believed to be between Rs 100 cr and Rs 150 cr
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....
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