KFC unveils campaign film for its latest dunked range
The new campaign film breaks everyday office monotony with a moment of unapologetic, no-holds-barred awesome saucesome indulgence
Marketing Moments
2026 gets a lot saucier as KFC India introduces the all-new Dunked range – bringing a bold, fiery, sauce-loaded twist to KFC favourites.
The awesome saucesome range takes KFC’s iconic finger lickin’ good chicken & dunks it in bold, indulgent flavours. Featuring an all-new Fiery Texas BBQ sauce, the Dunked range is designed to make every bite saucy & indulgent.
The new campaign film celebrates this sauciness in all its glory. Packed with saucy drips & no-holds-barred moments of indulgence, it follows two work buddies navigating a typical work-from-office day, full of back-to-back calls, last-minute tasks & urgent deadlines. It’s a whirlwind of routine until the protagonist decides it’s time to get Dunked.
But before he can fully indulge in the awesome saucesome new range, a little bit of prep work is needed. His work bestie is summoned to first save his tie, and then his hair so that he can get 100% lost in the bold, fiery, sauce-loaded bites of KFC Dunked.
Aparna Bhawal, CMO, KFC India & Partner Countries said, “YUM! Brands’ first ever Food Trends Report: What’s Next in Dining shows that in a world that feels chaotic, consumers are gravitating toward small, sensory decisions that bring emotional grounding. In fact, they see sauce as a tool for emotional excitement, bringing 2.4x more excitement to the everyday compared to other food items. With the all-new Dunked range, we’re taking this love for sauce up a notch – bold, fiery, and unapologetically saucy, it literally dunks (not dips!) KFC favs & makes them even more flavourful. KFC Dunked encourages you to slow down, savour every bite & embrace messy, indulgent saucesome fun – exactly what our new film captures. We’re thrilled to kick off 2026 with this launch & can’t wait for our fans to Dunk themselves into this awesome saucesome range.”
Mayuresh Dubhashi, Chief Creative Officer (CCO) - FCB NEO, said, “The power of the Dunked range is in the immediacy of the craving. The film is built around that instinctive pull—the kind that doesn’t wait for perfect timing. It’s a simple, human idea that feels refreshing in cluttered feeds.”
The Dunked range takes the classic Chicken Zinger loaded with juicy chicken fillets, droolworthy Chicken Wings, crispy Chicken Leg Pieces, and Boneless Chicken Strips and generously dunks them in the Fiery Texas BBQ sauce.
