The Good Glamm Group sells ScoopWhoop to WLDD in Rs 20-cr deal

The Good Glamm Group has reportedly sold its media unit ScoopWhoop to Wubba Lubba Dub Dub for Rs 20 crore in an all-cash deal. The sale was finalised over a week ago on February 15 and it took less than a month for both parties to come to an agreement.

The sale is a strategic decision, said The Good Glamm Group to a media outlet. While the Group caters to a female audience focused on beauty, ScoopWhoop primarily targets male audiences, which doesn’t align with the company’s current plans.

Good Glamm Group announced the acquisition of Indian digital media company back in 2021. The group acquired the baby and mother products brand, The Moms Co, for Rs 500 crore.

Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said back then about the acquisition: "I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment."

Sattvik Mishra, Co-Founder, ScoopWhoop, commented: "At ScoopWhoop we’re proud that we’ve built a brand loved by young india for its fun, lifestyle focussed content. Being part of Good Glamm Group gives us the chance to substantially scale up, while becoming a defining force in the content-to-commerce revolution."