Black & White: Sudhir Chaudhary’s new show clocks 1.4 lakh concurrent views on YouTube
The show had 1.6 million total views on YouTube till the filing of this report
Marketing Moments
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The first episode of Sudhir Chaudhary’s show on Aaj Tak, Black & White, went on air on Tuesday at 9 pm. The show clocked 1.4 lakh concurrent views on YouTube and was trending on Twitter while on air. At the time of the filing of this report, the show had 1.6 million views on YouTube.
Former Editor-in-chief and CEO of Zee News, Chaudhary joined Aaj Tak as Consulting Editor last week. Through the show, Chaudhary and Aaj Tak plan to reach out to 100 million viewers.
In the build-up to the launch of the show, Aaj Tak had been teasing about its possible name by turning the screen black & white intermittently. Prior to the first episode’s broadcast also, the channel turned black & white for some moments.
The show picked up a lot of traction even before the launch, thanks to its digitally driven campaign that had viewers engaged across various social media. The channel launched a tech-enabled interactive campaign - #AskSudhir. As part of the campaign, Chaudhary asked for ideas for his new show. The campaign attracted over 3 lakh whatsApp messages, 1.2 lakh listens on Twitter Spaces and 75000 Tweets.
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