--> Emami posts Rs 3,877 crore revenue in FY25, ad spends rise 6.4%

Emami posts Rs 3,877 crore revenue in FY25, ad spends rise 6.4%

Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24

by Team PITCH
Published - May 16, 2025
4 minutes To Read
Emami posts Rs 3,877 crore revenue in FY25, ad spends rise 6.4%

Emami Limited reported consolidated revenue of Rs 3,877 crore for the financial year ended March 31, 2025, marking a 6.7% increase over Rs 3,624 crore reported in FY24.

Revenue from operations stood at Rs 3,809 crore, also up 6.7% from Rs 3,578 crore in the previous fiscal. The company’s total income includes Rs 68 crore from other income, compared to Rs 46.8 crore in FY24, a rise of 45.2%.

In Q4FY25, total income was Rs 984 crore, reflecting a 7.7% decline from Rs 1,064 crore in Q3FY25, though it marked a 9.3% increase over Rs 901 crore in Q4FY24. Revenue from operations for the March quarter stood at Rs 963 crore, down 8.3% sequentially from Rs 1,049 crore in Q3, but up 8.1% year-on-year from Rs 891 crore.

Emami continued its aggressive brand investment strategy. Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24.

In Q4 alone, ad spends climbed to Rs 189 crore, up 6.9% from Rs 175.7 crore in Q3FY25 and 4.9% from Rs 180.2 crore in Q4FY24.

Net profit for the fiscal came in at Rs 802.7 crore, an 11% rise over Rs 724.1 crore in FY24. In Q4, profit after tax stood at Rs 162.2 crore, showing a 41.9% drop from Rs 278.9 crore in Q3FY25, but a 10.5% increase over Rs 146.8 crore in Q4FY24.

Domestic operations continued to anchor Emami’s topline. Revenue from India stood at Rs 3,159 crore in FY25, growing 6.8% from Rs 2,959 crore in FY24. International markets contributed Rs 649.7 crore, up 4.9% from Rs 619.5 crore a year ago.

In Q4FY25, revenue from India was Rs 774.5 crore, down 16.4% from Rs 891.1 crore in Q3FY25 but up 4.2% year-on-year.

Revenue from outside India grew to Rs 188.6 crore in Q4, a 19.1% increase sequentially from Rs 158.4 crore and 6.6% higher than Rs 176.9 crore in Q4FY24.

"Despite tepid urban mass demand, Emami Ltd. demonstrated resilient performance, leveraging its strategic brand portfolio, agile execution, and omni-channel distribution capabilities with the Company’s core domestic business delivering robust double-digit growth of 11%, coupled with a healthy volume growth of around 7% led by key brands such as Navratna, Dermicool, BoroPlus and Healthcare range," said the company in its press statement.

The Company repositioned Smart and Handsome from a fairness-focused product to a complete male grooming solution during the quarter. This transformation was backed with a high-impact six-week national campaign, featuring Kartik Aaryan, supported by college activations, BTL initiatives in Modern Trade, and a refreshed ecommerce presence, added the statement.

During the quarter, the Company forayed into the brightening cream category with the launch of Emami Pure Glow. The brand has been rolled out across select markets in South, West, and North India, with a national launch planned in near future. To strengthen brand connect, the Company has onboarded Raashii Khanna as the face of Pure Glow. The Company introduced more than 25 new products in its domestic business during FY25.

Harsha V Agarwal, Vice Chairman and Managing Director, Emami Limited said: “Our core domestic business continued to demonstrate strong momentum, delivering robust double-digit growth of 11% in Q4FY25, supported by healthy volume growth of 7%. Despite ongoing geopolitical challenges, our international business also posted a resilient 6% growth during the quarter. Our input costs broadly remain under control and do not pose any major challenge in the near future. Going forward, we’re focused on strengthening our core brands and unlocking new growth through brand extensions, premium offerings, and sharper channel strategies. For our strategic subsidiaries, we are scaling marketplace and quick commerce presence, while driving cost efficiencies as well as launch new products in the next 3-6 months to tap into evolving consumer trends. We expect a gradual pickup in consumption, supported by easing inflation, recent income tax benefits, higher government capex, and a more accommodative monetary policy, including potential rate cuts."

Mohan Goenka, Vice Chairman and Whole-Time Director, Emami Limited said: "Our sustained interventions on the distribution front, including a sharp focus on GT-marts has significantly expanded the purchase potential of each outlet. Our emphasis on organized channels continues to pay off, with their contribution to domestic revenues reaching to 28% in FY25, more than doubling from 13% in FY21. Simultaneously, our strong innovation pipeline led to over 25 new launches during the year, further strengthening our brand portfolio. Our D2C digital first strategy is also scaling well — with recent product innovations launched within last two years contributing around 50% of total sales on Zanducare. With a strong focus on growth, we are actively looking to invest further. As international business and strategic investments are poised for a rebound, we anticipate robust, all-round growth in FY26.”

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