Ayekart appoints Sumit Aggarwal as head of international markets

Ayekart, a fast-growing e-commerce and retail technology company, has announced the appointment of Sumit Aggarwal as Head of International Markets. In this new role, Aggarwal will spearhead the company’s efforts to expand its global footprint, build strategic partnerships and drive growth across key international regions.

Aggarwal brings extensive experience in global business development and cross-border market strategy. His expertise includes scaling operations, forging alliances and navigating diverse regulatory and commercial landscapes — qualities that are expected to help Ayekart accelerate its international expansion.

In his capacity as Head of International Markets, Aggarwal will oversee market entry strategies, localisation efforts, channel partnerships and regional business performance. He will work closely with cross-functional teams to tailor Ayekart’s offerings to local consumer preferences and strengthen the brand’s position in competitive overseas markets.

This appointment aligns with Ayekart’s broader vision to tap into global demand for its products and services, while enhancing customer experience through tailored solutions and strategic regional initiatives. By investing in seasoned leadership, the company aims to unlock new growth opportunities and scale its international operations more effectively.

Aggarwal’s leadership is expected to bolster Ayekart’s global ambitions, adding depth to its strategic roadmap and reinforcing its commitment to innovation and market diversification.