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Shivani Maharaj and Toby Maclachlan have taken up new roles at WPP Media Australia & New Zealand, respectively. WPP Media took to LinkedIn and shared the news about their appointments.
“WPP Media Australia & New Zealand are thrilled to share the appointment of Shivani Maharaj and Toby Maclachlan to Chief Creator Officer and Head of Creative Strategy, respectively”, the LinkedIn post read.
The company said that these newly created roles demonstrate its commitment to delivering innovation and creative excellence for clients in a new media world.
Speaking on the appointments, Aimee Buchanan, CEO of WPP Media Australia & New Zealand, says: “Since launching our dedicated influencer business four years ago, we have seen its rapid expansion and the impact it can have on clients’ businesses. The way consumers engage with brands and creators is being redefined and we are thrilled to see Shivani and Toby take on these roles to help scale influence by WPP Media and set us up for the next era in this exciting space. Their complementary skillsets, extensive experience and strategic vision will be key in expanding our creative capabilities so that we can continue to deliver for our clients."
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