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Procter & Gamble (P&G) has reported that its advertising and sales promotion expenses rose by 30.5 per cent in the nine-month period ended March 31, 2025, to Rs 319.07 crore, up from Rs 244.66 crore in the corresponding nine months of FY24.
P&G’s revenue from operations for the nine months ended March 31, 2025, stood at Rs 2,234.84 crore, registering a 12.4 percent increase over Rs 1,987.75 crore in 9 months ended FY24. Other income also grew to Rs 27.98 crore from Rs 21.52 crore, bringing total income to Rs 2,262.82 crore, a rise of 12.6 percent compared to Rs 2,009.27 crore in the previous year.
For the quarter ended March 31, 2025 (Q4 FY25), revenue from operations increased by 12.7 percent to Rs 767.47 crore from Rs 680.74 crore in Q4 FY24. Other income more than doubled to Rs 11.74 crore from Rs 5.69 crore, driving total income for the quarter up by 13.5 percent to Rs 779.21 crore from Rs 686.43 crore year-on-year.
Advertising and sales promotion expenses for Q4 FY25 stood at Rs 109.16 crore, a 60.5% rise from Rs 68 crore in Q4 FY24, and a 13.9% increase over Rs 96.47 crore in Q3 FY25
Segmental revenue
P&G's segment-wise revenue for the quarter and nine months ended March 31, 2025, showed varied performance across its key business segments.
In the quarter ended March 31, 2025, the grooming segment recorded revenue of Rs 644.57 crore, marking a 13.0 percent increase compared to Rs 570.64 crore in the same quarter last year.
The Oral Care segment posted revenue of Rs 122.90 crore, up 7.5 percent from Rs 114.91 crore in Q4 FY24. Overall, the total revenue from operations for the quarter stood at Rs 767.47 crore, a 12.7 percent rise from Rs 680.74 crore reported in Q4 FY24.
For the nine months ended March 31, 2025, the Grooming segment reported revenue of Rs 1864.11 crore, registering a robust growth of 16.5 percent over Rs 1599.39 crore in the corresponding period of the previous year.
The Oral Care segment, however, saw a decline of 4.6 percent, with revenue at Rs 370.73 crore compared to Rs 388.36 crore in 9M FY24. Total revenue from operations during the nine-month period increased by 12.4 percent to Rs 2234.84 crore from Rs 1987.75 crore in the same period last year.
In a press release, V Kumar, Managing Director, Gillette India Limited, shared, “Gillette India has continued to deliver a strong performance, across top-line and bottom-line in the fiscal. The growth has been led by our Grooming category."
He is of the opinion that the consistent results year-on-year have been enabled by their teams’ superior execution of the integrated strategy which they remain committed to. A focused product portfolio of daily use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization – all are aimed at delivering sustainable, balanced growth and value creation.
This strategy is yielding consistent results for P&G, and therefore remains the right way forward as we step into the new fiscal year, as per Kumar.
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