Anand Narang, VP Marketing & Customer Experience, Bata India has joined Vedant Fashions as Chief Marketing & Digital Officer . It must be mentioned that Vedant Fashions is the parent company of popular clothing brand Manyavar.

Narang was associated with Bata India for over seven years and was responsible for driving the digital and e-commerce growth, creating omnichannel experiences.

Narang has  over two decades of experience spanning fashion, telecom, enterprise, luxury and premium brands. Prior to joining Bata India, he worked with Reliance Jio Infocomm.  He has also served stints at  Huawei, Nokia, Comverse, and Airtel in the past.