Meta expands payment options on WhatsApp to grow India business

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

by Team PITCH
Published - September 21, 2023
1 minute To Read
Meta expands payment options on WhatsApp to grow India business

Indian consumers shopping on WhatsApp can now pay using Google Pay, Paytm, PhonePe or debit and credit cards within its app.

The announcement was made at Meta's Conversations Conference in Mumbai on Wednesday.

WhatsApp has more than 500 million users in India, the largest in the world. However, the government has capped its in-app pay service to 100M users. Now, users can shop and send a payment through the app of their choice within WhatsApp.

“We’re making it easier to complete a purchase directly in the chat. Starting today, people in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more”, according to the company’s blog.

Meta has partnered with Razorpay and PayU to make payment “as simple as sending a message”.

Meta also announced “WhatsApp Flows” on Wednesday that will enable businesses to offer more functions such as choosing a train seat, ordering food or booking an appointment all without leaving the chat window.

The company will make Flows available to businesses globally using the WhatsApp Business Platform in the coming weeks.

Meta also announced that it will soon expand Meta Verified to businesses on Instagram, Facebook and WhatsApp after having rolled out the feature for creators in March.

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