Streaming giant Netflix, which introduced its ad-supported plan last year, said that it has added 5 million active users in a presentation to its advertisers.

The OTT platform launched its $7 per month tier with ads in November 22, in 12 markets including the US. The new plan was an alternative to its ad-free tier priced at $10.

The ad-supported plan was designed to increase its subscriber count and add a new revenue stream as competition between content platforms heated up.

Netflix presented to advertisers on Wednesday as part of its annual practice called upfronts, emphasizing its wide range of programming from Stranger Things to Squid Game.

Jeremi Gorman, Netflix’s president of worldwide advertising, stated that the platform has successfully brought 5 million users on board on the back of its ad-supported format. Monthly active users include all adult profiles used on one account with ads. Children’s profiles do not run ads. Netflix reported 232.5 million paying subscribers around the world as of the end of March.