Sony Sports Network has joined hands with actor Kartik Aaryan as their brand ambassador for football. During his partnership with Sony Sports Network, Kartik will be seen promoting live football action on Sony Sports Network around the year.
“Kartik Aaryan who has enthralled audiences with stellar performances on the silver screen is also known for his enthusiasm and fandom for the game of football. His love for the game began at an early age and he is a dedicated Real Madrid fan, the most successful club in the history of the UEFA Champions League,” the network said in a release.
Talking about the association, Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said, “It gives us immense pleasure to announce Kartik Aaryan as the Brand Ambassador of football on Sony Sports Network. Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences. We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings that includes the live telecast of over 900 football matches and positions Sony Sports Network as the premier destination for football.”
Kartik Aaryan added, “I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world. I'm really looking forward to watching my favourite footballers play on the ground and meet them. I can’t wait to share the adrenaline rush in the stadium with other football fanatics and live the madness!"
The film is an ode to the fans of the various football properties on Sony Sports Network, highlighting the broadcaster’s depth of football content. In the film, Kartik is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys. All with one common link between all the offerings: establishing that there is only one destination for all these football fans and that is Sony Sports Network.
