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Bajaj Consumer Care Limited marginally increased its advertising and sales promotion spend in the first quarter of FY26, even as revenue and profit edged higher.
In its standalone results, the company reported ad and promotion expenses of Rs 37.66 crore for April–June 2025, up from Rs 37.21 crore in the same quarter last year and Rs 36.64 crore in January–March 2025. On a consolidated basis, the figure stood at Rs 38.52 crore, compared with Rs 38.05 crore a year ago and Rs 36.89 crore in the preceding quarter.
The company further stated that a notable highlight was a 46% year-on-year jump in advertisement spends on its flagship Almond Drops Hair Oil (ADHO) brand, while overall ad spends remained broadly flat.
The increased marketing push coincided with consolidated revenue from operations climbing 8.4% year-on-year to Rs 266.69 crore, supported by steady demand across the personal care portfolio. Other operating income added Rs 7.21 crore, taking total consolidated income to Rs 274.51 crore from Rs 256.94 crore in Q1 FY25.
Profit after tax (PAT) in the quarter came in at Rs 37.93 crore, slightly above Rs 37.12 crore in the same period last year. Total expenses rose to Rs 229.01 crore from Rs 211.80 crore, with employee benefit costs increasing 21% to Rs 34.87 crore in Q1 FY26 from Rs 28.20 crore in Q1 FY25.
The quarter also marked the first full-period consolidation of Vishal Personal Care Limited, following Bajaj Consumer Care’s May 2025 acquisition of the remaining 51% stake in the company. The buyout, aimed at expanding the product portfolio, is expected to bolster earnings over the medium term.
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