The digital campaign, by Kiro emphasizes on the launch of 4 nude lipstick shades in their kitty along with the relaunch of Nonstop Airy Matte Liquid Lipsticks Kiro, India’s premier vegan clean beauty brand commemorates the launch of their first campaign #KiroNudeMode. Launched during the pandemic, Kiro has already set a benchmark in the beauty space by not only introducing the concept of Clean Beauty but also keeping the modern Indian lifestyle intact. Through this campaign, they are expanding their array of lipstick shades that compliment Indian skin tone and ingredient infusion along with the claim of CLEAN + 100% VEGAN. Kiro beauty witnessed that the demand for nude shadeshave been undeniably high compared to the othershades available. Another important factor was that these lipsticks nourish the lips with Vitamin E, Apricot Oil, Avocado oil and lightweight formula that are super comfortable and have a cushiony feel. Moreover, these nude shades are well-suited for Indian Skin Tones. Therefore, considering the demand of the customers, Kiro launched 4 nude lipstick shades in the range of Nonstop Airy Matte Liquid Lipsticks namely Nude Lily, Cinnamon Nude, Peachy Nude, Nude Mocha. The new shades are priced at Rs. 875 each. They will exclusively be available on Amazon, Nykaa and Kiro Beauty’s official website. Additionally, they will also relaunch Nonstop Airy Matte Liquid Lipsticks as it received a lot of traction since its inception. Kiro also collaborated with some like-minded beauty influencers to create awareness around the launch of their new shades. The campaign film incorporates the new shades and how it enraptures the Indian skin tone. It also talks about how these lipsticks can be worn at any occasion; be it a pyjama party or a date night. Vasundhara Patni, Founder of Kiro said, “The nude lipstick - no makeup look- will always be on trend and for good reason! It’s an effortless way to put together any look with unmatched versatility. At Kiro- we are launching a range of nudes for Indian skin tones that will make you look and feel beautiful with or without any other make up on. Our liquid matte formula is so lightweight and comfortable it feels like second skin.” Kiro’s motto is and will continue to create makeup that is “Indulgent. Effective. Mindful.”