The first fortnight of December brought us to some great ads that were equal parts funny, thought-provoking and impactful. We saw some TVCs that had a refreshing approach towards storytelling, going beyond just serving a brand purpose. This fortnightly exchange4media series of best ads features the most engaging and creative ad campaigns between December 1 and 15.Fortune Fortune  Chakki Fresh Atta's recent TVC leveraged the theme of "Roti ki Mehnat" in its new campaign, celebrating "breadwinners" all over the country. The ad plays off the word "roti", equated with one's basic need for food and spotlights modern marriages where there is a democratic approach to domestic duties and gender roles. The ad has been conceptualised by Ogilvy South.Flipkart The customer-seller relationship doesn't have to be all business-like, says Flipkart  in the second leg of its 'Kuch Khaas Kamao’ campaign. The campaign is centred on sellers, urging them to earn more than just profits and be a crucial part of the customer's journey. The films stresses on earning trust and building connections while sellers cater to the needs of the customers.Godrej Godrej  Consumer Products Limited (GCPL) launched a campaign for South markets for this Godrej  Fab brand. The ad has been conceptualised by Lightbox, the in-house creative team of GCPL, featuring comedians Ganeshan and Redin Kingsley. The ad pays tribute to over-the-top cinematic styles in its take on fighting stains.Licious The best part of any celebration or festivities is the food, and the best part of food is that you don't need an occasion to indulge in it. Licious  Christmas campaign for the year is hinged on this thought. The ad shows a family indulging in delicious meaty treats days before Christmas, leading a confused Santa to drop in ahead of schedule.HDFC Bank 

HDFC Bank roped in Tiger Shroff, Kapil Sharma and Prabhudeva to demonstrate that life often doesn't offer choices unless you have a PayZapp app. The three star in bite-sized ads that leverage humour in a tongue-in-cheek style about the luxury of having choices at least when it comes to payments.Tata Power A lone globe breaks free from its stand and rolls into street after street, symbolically collecting mud and grime along the way. The globe represents our planet and the abuses it endures such as deforestation, industrialisation and urbanisation. The soiled, bruised and battered globe is ignored largely by adult passersby until two children, who represent the future, pick up the globe and clean it. The underlying message of the film by Tata Power  is to embrace Mother Earth by switching to cleaner and greener energy.