Sunidhi Vijay

Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement,...

Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...

Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...

The consultancy expects AI-driven models to become a core part of its differentiation in the coming years

Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...

A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...

As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011

Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move

Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...