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This week, the ad world’s serving us a full-course meal of bold ideas, celebrity sparkle, and just the right amount of chaos. From fizzy punches and office sneakers to unexpected nostalgia and AI musings, every brand seems to be yelling, “Look at me!” louder than the other. It’s a vibe, sweaty, sun-drenched, sometimes confusing, but often delightful. As the heat rises, so do expectations: will an emotional voiceover melt hearts, or will a celebrity cameo flop harder than a mango on concrete?
We took a tall glass of chilled judgment and dipped into the latest batch. While we won’t spoil it all upfront, let’s just say: the ads this week didn’t just survive the summer, they thrived in it. So, sunscreen up, scroll down, and see which brands brought the cool, and which ones simply got roasted.
Thums Up XForce
Thums Up XForce’s “All Thunder, No Sugar” ad is a hit for its bold visuals, edgy tone, and clear positioning of a sugar-free yet intense cola. The sleek black can, high-energy vibe, and strong product messaging make it appealing to health-conscious Gen Z without losing Thums Up’s signature punch.
Snitch Ad
Snitch’s “Last Minute? Snitch It.” ad is a Hit for its sharp storytelling, relatable scenarios, and Gen Z-friendly humor. By turning everyday wardrobe crises into mini-moments of swagger, it cleverly reinforces Snitch’s USP of fast, stylish delivery. The punchy execution and confident tone make the brand feel effortlessly cool.
Tetley Green Tea with Kriti Sanon
Tetley’s #NotYourRegularGreenTea ad featuring Kriti Sanon is a hit for blending wellness and glamour seamlessly. Backed by science and fronted by a relatable star, it elevates green tea from a dull health drink to a chic lifestyle choice. The crisp visuals and clear benefits make it stand out.
G?Shock × Vicky Kaushal
G?Shock’s “Rise Above the Shocks” ad with Vicky Kaushal is a Hit. It seamlessly aligns Kaushal’s resilience with G?Shock’s core message, durability and determination, while showcasing iconic models like the DW?5000R and GA?2100. The campaign resonates with GenZ’s “never give up” mindset, blending toughness with street?style appeal.
Royal Stag Ad
Royal Stag Barrel Select’s “For the Select Ones” ad, featuring Rajkummar Rao and Patralekha, is a hit. Its polished, cinematic montage tracing their storied careers evokes emotion and ambition, while the voice?over on deliberate choices deepens brand resonance. It stylishly aligns Royal Stag with thoughtful success, subtle yet impactful.
Hush Puppies "Ease Please"
Hush Puppies’ “Ease Please” campaign with Vir Das is a solid Hit. It smartly taps his comedic charm and down-to-earth persona to showcase the new office sneakers. The film humorously reframes “the comfort zone” as a stylish workplace advantage, while the lovable Basset Hound reinforces ultimate ease, comfort meets confidence.
India Gate Basmati Rice Ad
India Gate’s “Only Top Class, No Khulla Class” ad, fronted by Megastar Amitabh Bachchan, is a Hit. It highlights quality over loose rice by questioning why one wouldn’t demand excellence in meals, mirroring life choices, supported by sleek packaging and a robust 360° rollout. The gravity of Bachchan’s presence reinforces trust, credibility, and resonance with consumers.
Netlfix's Rana Naidu Meets Kattappa
Netflix’s teaser for Rana Naidu Season 2 is a hit, thanks to its surprise twist, Kattappa (Sathyaraj) confronting Rana (Rana Daggubati). The clever Baahubali crossover fuels nostalgia, sparks buzz, and stays playful without spoiling plotlines. It’s a smart, meme-worthy promo that builds hype while keeping the tone sharp and fun.
Meta AI "Aaj Kya Karoge?"
Meta AI’s “Aaj Kya Karoge?” campaign by DDB Mudra is a hit for its clever localization and seamless integration into daily life. Through regional films, influencer content, and contextual prompts across platforms, it positions AI as a fun, creative companion, making tech feel personal, playful, and perfectly in tune with India.
https://youtube.com/playlist?list=PLf-TZNF4Mlay3wwev0Geo4-z1698hTPve&si=2kTqjyKKabiaZa-D
Bharat Connect 'Naukri Milegi?'
BharatConnect’s “NaukriMilegi?” ad is a Potential Hit, tapping into India’s job-seeking aspirations with sharp realism. It presents an everyday office scenario, mirroring aspirational struggles while posing hope: "Naukri toh milegi." The emotional resonance and brand promise, connecting talent with opportunity, are timely and relatable.
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