Banijay Asia has forayed into LIVE Entertainment and Special Events, with an unforgettable pre-match entertainment ceremony at the India-Pakistan cricket match. Produced and executed by Banijay Asia, and orchestrated by BCCI, the star-studded event, titled "A Musical Odyssey," took place at the iconic Narendra Modi Stadium in Ahmedabad, captivating an audience of over 100,000 cricket enthusiasts.

The evening, directed by Varun Gupta, comprised opening and a mid-innings act, witnessed Shankar Mahadevan, Arijit Singh, Sunidhi Chauhan, Neha Kakkar, Darshan Rawal and Sukhvinder Singh set the stage on fire with their chart-topping hits and melodious renditions.

Commenting on the project, Deepak Dhar, Founder & Group CEO of Banijay Asia & Endemol Shine India, stated, "We are honoured and humbled to be part of a historic evening, by the Board of Control for Cricket in India (BCCI), and would like to thank the entire BCCI team for their confidence in us. This event marked the first foray for Banijay Asia into the ‘LIVE Entertainment’ space, an area which, with the support of Banijay Events, it hopes to grow. We believe in creating unique and unforgettable experiences, and this evening was a testament to our commitment to bringing home unforgettable entertainment experiences."

The news comes months after the global launch of Banijay Events, and Banijay’s acquisition of live entertainment specialist, Balich Wonder Studio. Banijay Events will look to partner closely with Banijay Asia in the region to expand its efforts in this space.