Muthoot FinCorp Limited (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group, also known as Muthoot Blue, has launched an engaging new three-film ad campaign featuring brand ambassador Shah Rukh Khan. This campaign positions Muthoot FinCorp as India’s Original Gold Loan Specialist and underscores the brand’s commitment to making gold loans accessible, seamless, and hassle-free for every Indian.
At the heart of this campaign is a powerful message: gold loans should empower the customers, not exhaust. With over 3700 branches and a smart digital experience through the Muthoot FinCorp ONE app, Muthoot FinCorp combines trust with technology to deliver gold loans anytime, anywhere – with just a missed call.
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