Campaign highlights other aspects of doctors’ life With the pandemic still going on and the country fearing the third wave of coronavirus, our doctors are the real fighters who have gone all out to help as many patients as possible by risking their own life and now it is time to do a bit for them by recognizing and gratifying their continuous hard work. To keep the spirits high and applaud the relentless service of doctors, MediBuddy has launched its latest social media campaign #DoctorAwesome to commemorate Doctors’ Day. The new campaign revolves around humanizing doctors and brings to the fore the simple fact that doctors are more than just that, they are individuals like everyone else with hopes, dreams, and hobbies. The campaign focuses on getting to know who these doctors become when they keep their stethoscope and white coat aside, how is their personal life, family time, work-life balance, their social life, and their favorite pastime. This Doctors’ Day, MediBuddy aims to salute doctors for their dedication, selfless service, and sacrifices. The campaign highlights the other- more personal side of doctors and thank them for their tireless efforts not by placing them on a pedestal but by showcasing the fact that there are so many facets in their lives. A doctor might be a good dancer, doodler, a great cook or a comedian while they are off duty. It is important to recognize the other talent and motivate them too. The campaign encourages individuals to thank doctors for their relentless support and also check on their doctors’ health once in a while. Commenting on this initiative, Satish Kannan, Co-founder & CEO, MediBuddy said, “In critical times like these, it is important that we also bring some light moments for our warrior doctors. Our latest campaign #DoctorAwesome will not only help doctors to stay happy but also motivate them to excel in what they do. It is our time to make them feel special, check on them, and thank them for everything they do, at work and beyond work." The campaign is live on MediBuddy’s social media pages from 29th June – 1st July 2021.