Kriti Sanon has been named a new brand ambassador for Magic Moments Vodka.
“We are absolutely pumped to have Kriti on board,” said Abhishek Khaitan, Managing Director, Radico Khaitan Limited. “She’s smart, stylish, and fearless, just like the new-age consumer we speak to. With this campaign, we are not just raising a toast to the moment; we are owning it. This is a new chapter for Magic Moments, and we are excited to make it magical.”
Commenting on the new face reveal, Amar Sinha, COO at Radico Khaitan, stated, “Radico is super excited to bring together India’s No. 1 vodka with Bollywood’s No.1 power packed face. Kriti Sanon isn’t just a star, she is the whole vibe. She connects effortlessly with today’s bold, fearless generation and totally gets what Magic Moments is all about. As we keep levelling up and expanding our footprint, Kriti’s the perfect partner to take the brand into its next big chapter.”
Adding to the celebration, Magic Moments has crushed the 7 million cases mark this year. It is a massive milestone that shows just how much love the brand continues to receive across the country. It’s a clear sign that Magic Moments is not just a drink, it’s the go-to choice for good vibes, great times, and unforgettable moments.
Commenting on the campaignKriti Sanon said, "Magic Moments is all about owning your vibe and celebrating life as it comes, in its raw and untampered form. I am super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy, just the way I like it. Here’s to living the moment, one magic at a time!"
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