Tata Consumer Products’ Tata Simply Better has launched an engaging digital campaign to introduce its new range of 100% pure and unrefined cold pressed oils.

The brand has roped in actress-author Soha Ali Khan, who talks about the four variants of the cold pressed oils - Virgin Cold Pressed Coconut Oil, Cold Pressed Groundnut Oil, Cold Pressed Mustard Oil and Cold Pressed Sesame (Gingelly) Oil in the  digital film.

The digital campaign film also enlightens consumers on the significant desired characteristics of the pure coldpressed oils.