Parikshit Bhattacharya takes on added role as Chief Creative Officer at Propagate India

Propagate India, Publicis Groupe India’s full-stack digital agency, has elevated Parikshit Bhattaccharya to Chief Creative Officer (CCO), adding to his existing role as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.

In his expanded mandate, Bhattaccharya will lead Propagate’s creative vision, deepen its digital craft, and foster a culture that elevates the ambition and impact of work across brands and platforms.

With over two decades of experience across leading creative agencies, Bhattaccharya is known for a creative philosophy that blends sharp strategy, platform-native thinking and a strong respect for craft. His work on Garnier’s ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions earlier this year, and he has also secured Grand Prix wins across Cannes Lions, Dubai Lynx and Spikes Asia.

Commenting on the appointment, Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Propagate India, said, “Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role strengthens our creative leadership at a time when the market calls for transformative digital thinking. His strategic clarity, creative audacity and digital acumen will be key as we scale our ambitions and deliver business impact through compelling digital experiences and narratives.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “I’m deeply grateful for the opportunity to shape Propagate’s creative vision in India. I look forward to collaborating with this exceptional team to help brands build meaningful cultural capital.”