Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium With the country pacing towards normalcy, the demand for audio OTT continues to soar. November continued to see high traffic. It was only in October that a whopping 30 million tuned in to several audio OTT platforms. The data has come from Kantar. To gauge user preference, Kantar, in collaboration with VTION™, launched an OTT Audience Measurement System in February this year. The first-of-its-kind, passive, continuous audience measurement service provides the industry with key metrics such as reach, time spent, platform and content choices, etc; based on a robust panel of over 9000 consumers across top nine cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad and Lucknow/Kanpur).