Laqshya Group has announced the appointment of Rayomand J. Patell as its Group Chief Creative Officer.

Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising, Havas; and then he plunged into the world of Technology at Idealake, the agency said.

Rayomand will partner Manas Mohan, CEO at DigitaLabs, as the arrowhead of the Laqshya Group’s Creative offering. Says Manas Mohan, “Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace.” Digitalabs has been making headway with a clutch of new clients across Hospitality, architectural products, industrial adhesives, education, government and media.

Says Alok Jalan, Chairman, Laqshya Group: “With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”