Aabha Sachdev has joined The Times of India as Brand Head – TIMS.

In her new role at BCCL, Aabha Sachdev will be responsible for driving brand strategy and initiatives for all TIMS Editions (Times of India Metro Supplements).

She has more than two decades of experience in the media industry, having worked in various roles at leading organizations such as Sony Pictures Networks, Disney UTV Studios, and STAR India.

In her last assignment as Head - Corporate Brand Marketing at Sony Pictures Networks, Aabha was instrumental in steering Sony’s Network level re-branding exercise ensuring a robust Brand presence among stakeholders and platforms.