Ayushmann Khurrana named ambassador for FICCI Frames

FICCI Frames has roped in Ayushmann Khurrana as the brand ambassador as the face of the media and entertainment industry of India.

The theme for this year’s edition is "RISE: Redefining Innovation, Sustainability, and Excellence”. Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape. The event includes various formats such as keynote addresses, B2B meetings, masterclasses, policy roundtables, Best Animated FRAMES Awards(BAF), global content market, exhibitions,
and vibrant cultural evenings.

"The silver jubilee edition of FICCI FRAMES is a celebration of 25 years of excellence and a tribute to the legacy we have built-in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI FRAMES.

His association will elevate this milestone event and inspire future generations of storytellers and creators." said Kevin Vaz, Chair FICCI M & E Committee & CEO, Entertainment, Jiostar.

Speaking of his association, Ayushmann Khurrana said, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India's rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation,
and highlight the excellence our industry consistently delivers.”