Luxury car maker Mercedes-Benz India today, announced an organizational change in its Sales & Marketing
function effective from 1st August 2025. Brendon Sissing, currently Head of Mercedes-Benz Financial Services, has been appointed as the Vice President, Sales & Marketing, Mercedes-Benz India. Brendon succeeds Lance Bennett who assumed the new responsibility of Chief Financial Officer at Mercedes-Benz in the Middle East.
Brendon has rich experience in steering strategic initiatives within the auto finance sector. He has proven expertise in enhancing customer journeys through integrated online and offline platforms, while fostering stakeholder relationships and a strong talent management culture. A strong advocate for digital transformation and risk management, Brendon has leveraged sound credit risk knowledge to drive businesses with operational excellence.
As the Head of Mercedes-Benz Financial Services India, Brendon has driven the company’s strategy and its business transformation leveraging digitization. He has played a key role in significantly integrating an integrated customer centric journey by mirroring and online and offline journeys.
Under Brendon, Mercedes-Benz Financial Services India’s portfolio growth doubled with record profits and high Dealer Loyalty Index. Brendon is highly passionate about coaching and mentoring, with a commitment to cultivating a high-performing team environment, that prioritizes integrity and collaboration. In Mercedes-Benz Financial Services, Brendon has led with a sharp focus on innovation and raising the stakeholder value.
At Mercedes-Benz Financial Services South Africa, Pretoria; Brendon provided Leadership and Strategic
direction for Credit Operations function. He was responsible for identifying and prioritizing processes, policies and performance. Brendon improved and drove change with innovative and digital solutions needed for a higher and optimal risk appetite. Brendon oversaw national sales, responsible for financing cars and trucks in MercedesBenz Financial Services South Africa.
Brendon Sissing began his career with Mercedes-Benz Malaysia where he supported Sales roll-out and growth strategy implementation. He formulated all pertinent legal loan contracts & vendor service agreements and defined local products, lending guidelines, and risk appetite statements. Later as Head of Credit Operations, he spearheaded the company’s Credit Risk function and set-up the new company with its various policies, processes and systems. Brendon has a B. Tech degree in Cost & Management Accounting, from Technikon Pretoria, Pretoria, South Africa. He also has a Diploma in Credit Management from Institute of Credit Management and completed various International Leadership Courses. He is also the Founding Member of MercedesBenz Services Malaysia Sdn Bhd in 2012. Brendon Sissing is South African by nationality and has worked in multiple geographies including Malaysia, South Africa, Germany and India. He is an ardent rugby fan and a self-confessed foodie. Brendon loves travelling with his wife and two children to new destinations.
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