As India marked its 75th Republic Day on January 26, 2023, brands unveiled vibrant campaigns expressing gratitude towards the nation and instilling a sense of patriotism. These campaigns, characterized by heightened creativity and patriotic zeal, spotlighted social causes and more. Here are some standout Republic Day campaigns that captured our attention this year.
Zupee’s “India Paasa Palat Raha Hai"
Taking us on a captivating journey, the video showcases India's triumphs across diverse sectors and shapes global trends. It beautifully highlights the nation's technological prowess and tremendous transformation as an emerging superpower, ranging from the Chandrayaan Moon landing and the success of 'Make in India' initiatives to India's economic rise and our athletes proudly claiming medals at the international stage.
Godrej Group’s #HeereJaisaMazboot
In a touching video, the campaign acknowledges the hard work and vision that have shaped our nation into a metaphorical diamond. It highlights stories of everyday heroes from various backgrounds and age groups, including farmers, entrepreneurs, doctors, soldiers, athletes, and artists, who have contributed to India's growth and glory.
Steadfast Nutrition’s #ThaknaNahiRuknaNahi
With young India going for their first jobs, a rising conversation about burning out and fatigue is seen across platforms. This Republic Day, with an energized campaign, aimed to motivate Indians to combat urban fatigue with energy-boosting foods and supplements. The campaign also celebrates the resilience and progress of individuals despite challenges. The video showcases improved performance and energy levels of nation builders, highlighting their contributions to the country's development.
Max Protein - The Max Protein Salute
The campaign serves as a tribute to the daily challenges that police personnel confront in their line of duty, shedding light on the pivotal role that fitness plays in their demanding profession. It goes beyond the surface, delving into their daily routines through intimate interviews, providing an exclusive and insightful perspective into the significant hurdles they encounter. The initiative aims to foster a deeper understanding and appreciation for the challenges faced by these individuals, highlighting the importance of maintaining good physical condition in their dedicated service to the community.
Bajaj Allianz Life #PlankForAces
Plankathon 2024, the fourth edition of Bajaj Allianz Life's unique fitness initiative, has been unveiled. Themed as #PlankForAces, this edition aims to express gratitude towards the Indian Space Research Organisation (ISRO) for the success of the Solar Mission, Aditya L1.
Timed to coincide with the celebration of India's 75th Republic Day, the initiative will culminate in an on-ground event at Bangalore’s Sri Kanteerava Outdoor Stadium on 11th February, 2024.
Since 2018, the Bajaj Allianz Life Plankathon has gone beyond individual health and fitness benefits, contributing to larger societal causes. The first edition, #36SecPlankChallenge, was linked to curing heart disorders among economically disadvantaged children in collaboration with Hrudaya Foundation.
PNB’s Simple CGI Video
PNB Housing Financecelebrated the day with a unique CGI-infused video. The video uniquely captures the company's role in shaping the nation's growth journey, aiming to inspire unity, progress, and prosperity among its citizens distinctively and memorably.
Snapbuy India’s Aadat Se Naye Bharat Tak
The brand attempts to captivate the audience with a monologue, shedding light on corruption and the persistent habits of people. The video ends with a poem to invite people to embrace new habits of saving and thereby embracing the new India.
