Yogesh Shinde joins Chitale Bandhu Mithaiwale as Chief Marketing Officer
Shinde’s primary mandate is to build Chitale Bandhu into a powerful national brand
On The Move
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Premium snacks, and traditional mithai brand, Chitale Bandhu Mithaiwale has appointed Yogesh Shinde as Chief Marketing Officer. He will be based in Pune.
As CMO, Shinde’s primary mandate is to build Chitale Bandhu into a powerful national brand, driving strategic expansion across key markets, modern trade, e-commerce, new product categories, and export opportunities—while strengthening the brand’s heritage of purity, taste, and excellence.
Shinde previously served as Sr. VP – Marketing with the Wagh Bakri Tea Group for 16 years, where he played a pivotal role in transforming the brand into India’s No. 3 packaged tea brand. Under his leadership, Wagh Bakri’s turnover grew from ?350 crore in 2010 to ?2,700 crore in 2025, with strong national and international expansion. He also played an instrumental role in establishing over 55 Wagh Bakri Tea Lounges across key Indian cities.
