Bottled water giant Bisleri International has elevated Tushar Malhotra to Director of Sales & Marketing. Tushar Malhotra joined the company in 2021 as Head of Marketing & International Business. Malhotra shared the news on his LinkedIn profile.

In his new role, he will be heading the entire sales & marketing organization, accelerating business delivery, revenue growth and brand portfolio development and communication for Bisleri water. He will also be looking after new product offerings in the carbonated drink segment ( Limonata, Pop, Rev, Spyci Jeera) and Vedica Himalayan Spring Water for India and GCC markets.

Under his leadership, the company has collaborated with actor Deepika Padukone for their latest campaign. It has also executed associations with sports events, music events, and movie associations like Pathaan and Tiger 3, amongst others.

In his career of 18 years, Malhotra has worked with leading companies such as ITC Ltd., BMW India and Pernod Ricard.