Moneycontrol opens creative pitch for app
As per sources, the pitch is likely aimed at reimagining the app’s communication and design language
On The Move
Moneycontrol has kickstarted a multi-agency creative pitch for its upcoming app, industry sources have told exchange4media.
According to people familiar with the matter, several agencies have already pitched for the assignment, which is expected to shape the next phase of Moneycontrol’s brand and product evolution. The creative pitch is likely aimed at reimagining the app’s communication and design language as the platform doubles down on user engagement and digital innovation.
The estimated size of the mandate is understood to be around Rs 50 lakh. The move also comes at a time when Moneycontrol, part of the Network18 Group, continues to expand its footprint as one of India’s most trusted and widely consumed financial content platforms. The brand has consistently led the category with high-impact campaigns and content-led innovations, and this new pitch indicates a significant push to further strengthen its market leadership.
e4m reached out to Moneycontrol but received no response till the time of publishing this copy
