Too Yumm! has now joined hands with Ananya Panday.
“Ananya’s vibrant personality and strong youth connect perfectly with Too Yumm! K-Bomb’s identity as a fun & tasty noodles brand. Her influence and relatability make her an ideal fit to drive brand appeal to modern, mindful consumers,” said Yogesh Tewari, Chief Marketing Officer, Too Yumm!
The association kicks off with the high-energy content series ‘Slurp n Spill’, a rapid-fire style podcast where Ananya brings her signature sass, spontaneity, and snack obsession to the forefront.
The campaign rollout also included high-impact QR code activations across key metros - Mumbai, Delhi, Bangalore, and Kolkata - that drive on-ground intrigue and direct consumers to engaging digital content. Eye-catching OOH installations with first of a kind Manga inspired designs added to the momentum, “Consumers today are increasingly averse to traditional advertising. To truly connect with them, brands need to offer something of value—whether it’s humor, entertainment, or insight. A celebrity podcast delivers on all fronts, seamlessly blending storytelling and star power. Our goal isn’t just for consumers to see our ad—it’s for them to enjoy the experience.” said Yogesh Tewari, Chief Marketing Officer, Too Yumm!
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