Flipkart celebrates finding joy in the imperfections; turns snores into offers for V-day

Flipkart has launched a new campaign that celebrates finding joy in the imperfections, by creating an interactive shopping experience from an everyday habit – snoring. Flipkart’s recently launched ‘Snore Campaign’ has designed a special calculator that listens to a person's snoring patterns and converts them into dynamic offers.

Customers can record their partner’s snores on the Flipkart app and unlock exciting deals in the process. This year, Flipkart’s Valentine’s Day celebrations showcase how it remains truly ahead of the curve when it comes to highly engaging commerce experiences.

In addition to the Snore Store, Flipkart also launched an advertising campaign for Valentine's Day. The ad film begins with a girlfriend frustrated by her boyfriend's loud snoring, which has disturbed her sleep. The film takes a humorous turn when she starts recording his snores and uploading them to claim exciting deals on Flipkart. The campaign hilariously showcases that true love isn’t just about romance; but it’s about finding joy in the imperfect moments, the daily routine, and even the annoying habits. By turning snoring into a playful reward, the campaign celebrates love in its most unfiltered and authentic form, stated a press release. The offer value is determined by multiple factors, including volume, frequency and snores per minute. By harnessing AI and gamification mechanics, Flipkart continues to push the boundaries of innovation in ecommerce, offering customers a fun and engaging way to discover savings.

The Snore Campaign aligns with the growing trend of interactive commerce, where brands use AI, gamification,and experiential marketing to engage customers in novel ways, stated the release.