Bail Kolhu, from the house of BL Agro Group, has introduced #ChunoSahi campaign on all social media platforms.

The film opens with a politician mid-speech, portraying a familiar scene of promises made by political parties. Viewers are transported into a world of extravagant pledges: hospitals, farming automation, robotic cleaning, high-tech education and impeccable, smooth roads. The light-hearted film continues and then sheds light on a fundamental concern often overshadowed by political rhetoric.

Richa Khandelwal, Managing Director at Leads Brand Connect, elaborates, "Bail Kolhu is a symbol of unwavering commitment to authenticity, and we sought to extend this ethos beyond the confines of the kitchen. Our choice of a concept that draws parallels between the meticulous selection of cooking oil and the act of casting a vote is intentional. By infusing humour, the campaign adeptly resonates with viewers, effectively encouraging citizens to make informed decisions about their political choices.”

Ashish Khandelwal, Managing Director, BL Agro, expresses, “We believe in fostering a society where citizens are not just consumers but active participants in shaping the narrative of our nation. #ChunoSahi is a call to action to ignite civic responsibility. The campaign artfully weaves humour and social consciousness, prompting viewers to reflect on the practical implications of grand promises when basic needs are not being met. We invite everyone to join us in this journey of awakening."