Lotus Organics + releases a new campaign with their Brand Ambassador Dia Mirza, for its mineral-based sun care range.  Dia will appear in a new digital campaign that will run across social media and OTT platforms. The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens that are natural, chemical free and enriched with the benefits of 100% certified organic extracts.

The USP of the Lotus Organics+ sun care range is that they contain natural minerals to create a physical barrier that deflects the sun's rays, unlike traditional sunscreens that use chemicals to absorb UV rays. These long-lasting sunscreens provide broad-spectrum protection against both UVA and UVB rays.