Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...
Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as a small scale sector. We...
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan Royals' partnership with Alcis Sports...
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator market in the world after...
Some key brands in the Live Entertainment industry are changing the conversation around events market and doing it in style. The grandeur of...
Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of getting the best online has...
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, 'PARTNERING INDIA’S DREAM TO BE NO.1'...
Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care, cosmetic products and dietary supplements.In conversation with Pitch...
Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were...
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to...
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...